Vital Farms
As part of a nimble creative team of two at Vital Farms, my role as Content Lead encompassed far more than copywriting. On top of copy for email, social, website, blog, consumer responses, and campaigns, I also led and managed social and email strategy and scheduling. I was the driving force behind creative direction and concepting, while also acting as our in-house photographer and overflow designer.
Selected work from social, email, and more.
Client
Vital Farms (In-house)
Year
2019 - 2020
Rural Dictionary IG Series
Traceability
When Vital Farms launched traceability on their cartons — I spearheaded the Pasture Passport. From ideation to sketching, to copywriting, and design support, a printable booklet where Vital Farms lovers could try to “collect ‘em all” (or at least 10) was born.
IG Story Series: Ask an Eggspert - Educational Content
What started out as a bare-bones newsletter with limited functionality, quickly turned into a robust, consumer-friendly email in a short 6 months. Click below to view full res.
First Email
Making Progress
6-Month Mark
