Postclick + Instapage
Postclick and Instapage guarantee higher conversions—they’re also a definitive resource for advertising updates and best practices across every industry. Explore my work across email, blog, ebooks, and ads.
Ebook: 53 Tips for Conversion-Focused Landing Pages
Ads & email - Biggest Ad Losses
Misc. Email - Demand Gen & Nurture
Blog
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or desktop, search or display, methods of ad tracking like UTM parameters are what advertisers use to uncover better, more profitable campaigns. Read more.
Year
2021
Everything You Need to Know About TikTok Advertising
Cue the social platform that’s the talk of the town—TikTok. Though the platform has been around since 2016, it’s been gaining an enormous amount of traction outside the Gen Z circles over the last couple of years. Now, B2B and B2C advertisers are building up new advertising strategies for the social platform.
This post will give you an overview of TikTok advertising and how to create TikTok ads using the TikTok ads manager. Read more.