LAX Budget Parking

The Ask: Rebrand and relaunch LAX Budget Parking

My work across the LAX Budget Parking rebrand and relaunch included initial concepting, visual ideation, and logo exploration. Bringing my concepts and ideas to art directors for execution and design, I then closed the loop by crafting copy for a full 360-launch across email, OOH (bus wraps + airport TVs), social, paid ads, website, and more.